Clasé Azul is part drink, part cultural flex.

Part tequila, part art.

You’ve definitely seen a Clasé Azul bottle before—even if you didn’t know what it was. Tall. Curvy. Ceramic. Painted by hand. Topped with what looks like a bell. The bottle takes two weeks to make and about two seconds to post on Instagram. People collect them. People reuse them. People spend entire dinner parties talking about them. (And yes, they ring.)

Behind all the shelf appeal is a brand that’s seriously rooted in Mexican tradition. Founded by tequilero Arturo Lomelí, Clasé Azul México isn’t just making premium tequila and mezcal—it’s actively celebrating Mexican art, land, and culture. Literally. The company created a non-profit foundation (Fundación con Causa Azul) to preserve folk art like basalt carving and ceramics. Because why stop at making bottles that belong in museums when you can also protect the museums?

And then there’s what’s inside the bottle. The Reposado is what made Clasé famous—rich, aged, and so smooth it makes other tequilas taste like regret. But the full collection is an eight-piece lineup: from a classic Plata to an absurdly aged Añejo, a limited-edition Ultra (bring your black card), and two terroir-specific mezcals that each deserve their own TED Talk.

Speaking of mezcal—Mezcal Guerrero is made from wild papalote agave that grows in the mountains of Guerrero. It tastes like herbs, jungle, and mystery. Mezcal Durango is made from cenizo agave found in northern Mexico and leans more medium-bodied, smoky, and confident-without-trying. Each mezcal gets its own uniquely styled bottle, like Mezcal Guerrero’s jade-green homage to eternity. Which, we can all agree, is the right vibe for mezcal.

And yeah, about that bell on top? Total accident. The team was experimenting with sustainable materials and the lid just... rang. Fast-forward to today and people literally celebrate the sound of opening a Clasé bottle like it’s the tequila version of the dinner bell.

Oh, and if you're the kind of person who wants the $30,000 edition, just know it comes studded with amber and 24-karat gold. It’s not clear if you’re supposed to drink it or put it in a vault next to your crypto.

Clasé Azul isn’t tequila you knock back. It’s tequila you lean in to. Sip it slow. Admire the bottle. Maybe ring the bell. But most importantly: drink like someone who appreciates the art of it all.